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Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user – the customer – in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don’t work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies.
User Research
is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn’t bogged down with small, specific, technical detail – rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.
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Here are updates on the 41st through 50th products I’ve reviewed. Below is the list of products, with my original review and a purchase link, if available. 41.
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Footlocker SOLE Staff Training Video
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Company/Product Review: Perfect Prey
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[Read] Product Management for Dummies Review
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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America–yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job–or simply aspire to break into a new role–Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.From defining what product management is–and isn’t–to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye–and this friendly, authoritative guide lifts the curtain on what it takes to succeed.