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How to Use a Product Review

I have read a lot of product reviews over the years. I also offer product reviews for the products we sell, as well as use them on blogs and articles to help people with buying choices. It did occur to me that sometimes people can be skewed towards buying or not buying something because of the way the product review is written. When I sat down to look at some factors that I take for granted, I was compelled to put this article together. I hope you find it helpful. It is slanted towards the woodworking industry, particularly routers and router tables. I think you will find that the mindset or theme will work for any type of product.

When reading a review right off the bat I think of these main areas of the person that is leaving the review. These are the main areas in which we will discuss.

  • Shipping
  • Expectations
  • Experience / Inexperience
  • Customer Service
  • Emotion
  • Assembly
  • Use period
  • Manufacture or Vendor Mindset


This is the first subject that usually gets a lot of comments on. Let me begin with this statement. "I really understand the shipping process" I have worked in this industry at one time and I have seen every aspect from a package getting from point A to point B. If there is one thing that is a constant in the universe it is this, shipping companies damage boxes. There is no way around it, and sooner or later it will happen to you. Manufacturers design their packaging around the fact that it is rough world when your package gets picked up and on to your destination. You have to consider the sort facility and the way things get handled. Speed ​​is the ultimate theme and shippers go by how many packages they sort out each night. Being careful is a goal but not always the golden rule. So when an item comes damaged, most vendors jump through hoops to help you replace the item or fix the problem. It is a headache, and if they can design a box to tie that headache, they most certainly will because it reduces their replacement costs. So any comments on shipping damage really need to be taken with a grain of salt.

Experience / Inexperience

This is a sensitive area, since it is closely tied to emotion. I will try to tread lightly, but I will be blunt in some areas in order for the reader to get the most out of this content. When it comes to power tools, some people just do not have any experience and some have extensive experience. It is hard to figure out who is who when you are reading a review. To be honest, some people have no business owning a power tool, yet they go to great lengths in leaving some scathing reviews. Others have a perfectionist type of view that can give you some great insight about the product. Some are Engineer types that can go into great detail and offer design changes that they think would make the product better. So how do you approach this problem? I think the best way to evaluate it is by simply knowing the fact that there are different levels of experience out there and everyone is entitled to their opinion. You just never really know who you are talking too when reading a review or getting advice from someone, you just have to use your gut feeling.


Some reviews are written in sense of an expectation of that product that has either been met or not. If you expected a product to be of a certain design or quality and it is not, your expectations have not been met. Most people draw from this and use it in their review. Another avenue of this thought is that people write about their experience based on using the item right away. Perhaps the tool met their expectation right away but then they quickly grew out of it or moved on in their skill level. The media also has tremendous influence on what our expectations are for products. Most of the time this is based on mass appeal and it's designed to do one thing and one thing only and that is to sell you the product. Just because someone says they are an expert does not necessarily mean it is true.

Customer Service

Customer service is often commented on but it has some bearing in some instances. For example if you are speaking directly to the manufacture of themselves, then customer service can be influential. If you are speaking to a distributor of a product, then how they handle your service situation is up to them and only reflections on their company, website or business, not necessarily the product. This can skew some reviews. Of course good customer service can always be a positive factor, it is really the product you are reviewing not your buying experience. Someone should make a service about that!


I choose to add this section because I have seen overtones of this that leak into reviews. Emotion is powerful and sometimes it is hard to shake a pre conceived concept. That concept is from the old "mail order" days when the industry was brand new. Most "mail order" companies sold junk and it was all about conversion ratios and quotas. Today most companies and vendors realize that Internet sales are a huge part of their business and a great way to reach out to customers from all over the world. So here is a concept that I and most good companies embrace. The sooner customers and the general public figure it out the better. (This is the blunt part I was talking about)

Companies want and need to take care of their customers for a very good reason. If you become a customer once, there is a good chance that you will buy from us again. If you buy from us again, you reduce the cost of acquiring a new customer and that improves the amount of money a company makes. Bottom line: if you are my customer, I want you to buy from me over and over again. This is how we stay alive.

I have no interest in making you mad, or delivering a poor product, that would be stupid and go against the business plan. If you are happy, then my life is easy. If you are mad, my day sucks. I like stress free days, so it is in my best interest in doing a good job so that you come back.


I thought it was worth mentioning that assembly could be part of the product review formula. Let's face it, there is a new problem alive and well today and it is most irritating. That problem is the lack of good clear and concise directions. Remember when software use to come with a book on how to use it? Now day's vendors think it is OK to be vague. I am not sure who thought this was a way to save money or not, but it is irritating. I think directions are an influence but not always the deciding factor. It is worth knowing that not everyone is good at the obvious. (Blunt I know) but I am amazed at how often that putting Tab A into Slot B eludes some people.

Manufacture Mindset

Product companies have a mindset of selling product and making goals. Part of the goals is keeping replacement costs down by good design and good techniques. It is just about as simple as that. Some Brands are better at it than others; those are the ones that last in the industry. Look for manufacturers that embrace this concept by developing their authority. Most good companies really enjoy happy customers.

I hope this has helped you with interpreting customer reviews. It was intended in teaching you how to write one, but more of an education of how people write them for the world to see. The one thing about the Internet, comments stay forever and reputations are made and broken over time. Getting a good assessment of a product can sometimes be harder than you thought.

Source by Tony Scorch

Unrefined Shea Butter by Better Shea Butter – African, Raw, Pure – Use Alone or in DIY Body Butters, Lotions, Soap, Eczema & Stretch Marks Products, Lotion Bars, Lip Balms and More! – 1 lb (16 oz)

Price: $25.00 - $15.75
(as of Jan 14,2018 01:00:10 UTC – Details)

Unrefined Shea Butter is a rich fat produced from the nuts of the shea tree found in Africa. Butter made from shea nuts is thick and creamy, and has been used as a natural skin and hair care product for centuries.

Shea Butter Benefits:Shea Butter is enjoyed all over the world–either in its natural form or as a main ingredient in soaps, cosmetics, and hair care products. People often use Shea Butter to relieve skin conditions such as dry skin, stretch marks, eczema, cracked heels, etc. Shea Butter is non-comedogenic and will not clog your pores, so can be used by people affected by or worried about acne.

How is Shea Butter MadeUnrefined Shea Butter starts off with shea nuts that are boiled to soften their shells and the seeds are removed by hand. The shea seeds are cracked and roasted before being milled and kneaded into a thick dough. The dough is then blended with water to separate the fats from the solids. The skimmed fats are boiled and cooled, resulting in a pure butter that is fresh, natural, and bursting with goodness.

Shea Butter Color:Unrefined Shea Butter, unlike refined shea butter that gets bleached and stripped of its characteristics, does not have a consistent color. Any of the following colors and shades can found in unrefined shea butter: off-white, ivory, pale yellow, pale gray and pale green.

Shea Butter Smell:Unrefined shea butter has a characteristic smokey and nutty natural smell, that can differ in intensity depending on the harvest. The nutty smell of unrefined shea butter is not something that everyone enjoys. If you receive our shea butter and do not like the smell, you can return it for a full refund.

Certificate of Origin is available upon request.Highest rated shea butter for 3 years in a row as confirmed by 1,000’s of 5-star reviews, many of which are satisfied return customers
Unrefined, Pure Shea Butter means you get 100% of its renown moisturizing and skin nourishing benefits; this is truly is the best food for your skin. Vegan and Cruelty-Free
Easy to use either alone or in DIY recipes; each package includes directions on how to access a complimentary eBook of skin care recipes you will love.
Soft, creamy, melts easily, perfect for making a variety of homemade preparations such as: soaps, lotions, creams, body butters, lip balms, lotions bars, deodorants, hair conditioners and a ton more
Our unrefined shea butter is double sealed for your peace of mind: the butter is packaged inside a food grade plastic pouch that gets heat sealed around the butter, then the sealed butter is placed inside a stand up pouch that is also heat sealed

Sean Knight – Kizer Type M Product Review

Over the past few months I’ve switched between a few different frames searching for something that felt perfect. I wanted to find a frame that’s fast, durable, feels right and won’t snap. I recently received some Kizer Type M frames and I couldn’t be more satisfied.

The frames feel great. They lock really well on soul and h-block tricks fresh out of the box, and only get better once you’ve worn your own grooves. Whether it’s a rail, ledge or coping, both the soul and h-block slide really fast.

The shape of the frame makes it great for almost any size object you’re grinding and allows for smooth switchups. The UHMW center wears away slowly, keeping the h-block sliding slick.

The frame feels really solid under my feet. They’ve handled a number of drops in the cold Canadian weather, and I haven’t snapped a pair yet. If you’ve never tried the Kizer Type M frame, I definately recommend trying a pair.


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Dermagen IQ Review – How Safe and Effective is this Product

Dermage Iq :- Dermagen iQ The Dermagen IQ is designed for the anti-aging wrinkles. It restores your skin for the glowing looking skin. This skincare product is created by the Beauty and Truth Company. By using this cream, your skin will get soft, smooth and radiant. Buyers will achieve youthful and younger looking skin. It may brighten your skin well. It is the high-quality cream. Dermagen IQ Cream improves overall skin tone and texture. You can maintain your skin on the daily basis by using this cream. This product will help you to feel good, confident and softness of the skin. It helps to improve the appearance of stretch marks and helps to reorganize your skin tissues. It rebuilds your skin tissues and provides nutrients to your skin. It keeps your skin stronger from the inside and improves the skin cells. It moisturizes your skin and prevents stretch marks from appearing. It helps you to get rid of dark circles under your eyes and makes your skin younger and healthy. The company offers limited Trail for all the users. It provides you fantastic results. Women start losing their natural glow and beautiful looking skin. This product is safe and effective for the skin and helps to reduce all the blemishes, puffiness around the eyes and signs of aging. It is the completely perfect skin care product that helps you to look youthful, younger. It provides you satisfactory and desired results within a short time. You should use this cream twice a day and get the affected effects within few weeks. It helps to eliminate the dead skin cells and dullness from the skin. It makes your skin clear and bright whole the day. So guys order your Product now., some of which have similar compositions, and some of which are quite different. The product we examined for this review, Dermagen iQ, is a dermatologist-lab created formula that combines some of the high quality ingredients we are familiar with, as well as some that we researched further to find out more about..Dermagen iQ is a cream that it applied directly to the skin.Glycerin: This ingredient attracts and draws water from the air. It maintains the balance of the water in the skin by working on an intercellular level.Vitamin C: This ingredient as the main component of the skinneeds to be maintained in the skin. With the time and lack of food nutrients, the skin might not get its complete nutrition. This is the main reason why this ingredient has included in this skin care product.Cucumber extract: Acts as a natural stringent, which contains polyphenolic compounds, this ingredient helps the skin to get antioxidants. Moreover, it protects the skin from various damages like sun, environment and many others.Get The bottle of Dermagen IQ where to buy Trial. For more information visit our site.

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Apple iPhone 3G Product Review

The Apple iPhone 3G, weighing 133g and measuring 62.1 x 12.3 x 115.5mm is the 3rd evolution launched after the previous 2G models, not with much difference though between it and its two prerequors. Based on three main concepts, previously being a phone, an iPod and an internet browser, this model, which has been added the 3G functionality, a GPS mapping system and the well-known Microsoft exchange, has been designed to focus primarily on business purposes.

As a whole, the iPhone 3G possesses UMTS, HSDPA, GSM, Wi-Fi, EDGE, GPS and Bluetooth + EDR technologies for connectivity. The headphone socket has been changed and you can now use any headphones you want with this iPhone 3G. However, neither the outer look nor the software has changed much as compared to its first two yards. It has the same design and the same iPhone interface. The few changes include the gray metal back plate which has been replaced by an either white or black plastic curved back and the added chrome finish on the side controls. Moreover, the battery, though larger than the original ones, does not provide a better performance as expected. It possesses the same 8Gb and 16Gb chip memory and has the same two megapixel camera.

On the other side, along with this new release, third party applications can now be easily accessible as iTunes App Store has been launched to facilitate the acquisition of paid-for and free add-on software.

The 3.5 inch 480 x 320 color TFT multi-touch display lets you control everything whatever the rotation of the screen wherever it is portrait or landscape with your fingers whether you flick, tap, pinch to type, scroll or glide through its various applications.

Dotted with the HSDPA (High Speed ​​Downlink Packet Access) technology, the iPhone 3G allows data download over any UMTS networks (Universal Mobile Telecommunications System networks), thus a faster browsing as compared to using an EDGE network. Neverheless in the absence of a 3G network, the connection to a 2G EDGE network is still possible for data and GSM for calls. Connectivity can thus be either 3G, EDGE or through WI-FI. iPhone 3G will seamlessly detect the fastest one to connect to.

Another great improvement is the GPS system added. No matter where you are, your progress as you move around the globe can be tracked through an A-GPS (Assisted GPS) mapping system, then giving you the results faster as compared to a normal GPS. iPhone 3G will calculate your position using whenever present either signals from satellites, Wi-Fi hot spots or cellular towers. If you want a guided route, all you have to do is to indicate a destination; the GPS will highlight the route on a map and even allows you to follow your progress with live viewing.

Moreover, email has never been easier on a mobile. iPhone 3G supports rich HTML email and everything is displayed in their original format, not as stripped down versions and the same applications to web browsing delivered by Safari. Installed Microsoft Exchange enables push email, synchronization of calendar, notes and contacts while accessing secure resources as Cisco IP VPN and WPA2 Enterprise support have been included.

Source by Albert C Sykes

NAKED TRUTHS About Getting Product Reviews on 7 Insider tips to boost Sales

Price: $17.99 - $12.49
(as of Jan 13,2018 19:18:00 UTC – Details)

On October 3, 2016, Amazon changed its community guidelines substantially and again in February and March 2017.  

Fully updated and revised, this book offers tips and tricks how to encourage customers to review your product(s) and boost sales. Learn from the insights of a top reviewer. All 7 tips are doable for less than $100.00. No programs, no recurring costs. Get lasting results. 
This book includes:

The greatness of reviews
This book was written for Amazon vendors worldwide
That’s Me
Why was this book updated and revised only eight months after it was released?
Why Reviews Matter – Let’s look at the details
Best sellers receive thousands of reviews – Let’s look at some numbers
The real problem with the absence of reviews
Search Engine Rankings – Reviews help in getting your products’ reviews seen on Google
Reviews and the FTC
On October 3, 2016 Amazon notably changed its Community Guidelines
More changes to Amazon’s Community Guidelines in the first quarter of 2017
What are the most significant issue resulting from these changes?
Products need different types of reviews
1) Learn from reviews
What to do if your product gets a negative review
How to find Reviewers
TIP 2) How to find reviewers who write technical reviews
TIP 3) How to find reviewers who write funny reviews?
TIP 4) How to find reviewers who write “I just want to say ‘I love this'” reviews
TIP 5) How to find reviewers who write typical customer reviews?
TIP 6) Update your Customer Service Information and make reading reviews part of your Customer Service agents’ job description
TIP 7) How to find all kinds of reviewers – The best tip of all
Finally – Where should you start?

Naked Truths about Getting Product Reviews on Amazon com 7 Insider Tips to Boost Sales